Who is responsible for buying and selling plants in the Florida horticulture industry?

In the Florida horticulture industry, brokers play a crucial role in the buying and selling of plants. Brokers act as intermediaries between growers and customers, facilitating transactions and helping to match supply with demand. They possess in-depth knowledge of the market and help ensure that products are priced appropriately for both parties involved. Brokers often have established relationships with both growers and customers, allowing them to negotiate better deals and maintain a smooth flow of business.

While agents can also be involved in the marketing and selling process, they typically represent the interests of either the buyer or the seller and may not handle the full transaction process like brokers do. Growers are responsible for producing plants but are not primarily involved in the buying and selling process. Customers are the end-users purchasing plants but do not partake in the transactional role that brokers fulfill. Thus, brokers are key players who directly facilitate the buying and selling in the horticulture market.