Which of the following roles primarily deals with the marketing of plants in FNGLA?

The role that primarily deals with the marketing of plants in FNGLA is associated with agents. In this context, agents serve as intermediaries between producers (such as farmers) and consumers or retailers, facilitating the sale and distribution of horticultural products. They play a crucial role in marketing by promoting plants, negotiating prices, and ensuring that products reach the appropriate markets effectively.

Agents typically possess knowledge of market trends, consumer preferences, and distribution channels, which enables them to position plants strategically in the marketplace. Their expertise helps to connect growers with potential buyers while managing the logistics of sale transactions.

While brokers also engage in plant sales, their function is often more transactional, focusing on specific deals rather than the ongoing marketing efforts that agents typically handle. Consumers and farmers do not primarily focus on marketing; consumers purchase plants, and farmers produce them. Thus, agents are distinctly positioned within the horticultural industry to lead marketing initiatives.