Which action is emphasized as critical for business success in a nursery?

In the context of a nursery, the emphasis on selling as a critical action for business success underscores the importance of effectively marketing and distributing the plants and horticultural products that have been grown. Even if a nursery has high-quality plants and excellent growing practices, success hinges on the ability to connect with customers and fulfill their needs. Selling encompasses various activities, including understanding market trends, building relationships with customers, and strategically pricing and promoting products.

While watering, growing, and pruning are all essential horticultural practices that contribute to plant health and quality, the ultimate goal of producing these plants is to sell them. Thus, demonstrating strong sales capabilities is crucial for generating revenue and sustaining the business over time.