In the horticultural market, who plays a role in the transaction process by acting as middlemen?

Brokers play a significant role in the horticultural market by acting as intermediaries between buyers and sellers. They facilitate the transaction process by connecting growers with retailers or other buyers, helping negotiate prices, and managing sales logistics. By providing this intermediary service, brokers can streamline the buying and selling process, often handling various aspects of the trade, such as market research, pricing strategies, and contract negotiations. This allows growers to focus on production while benefiting from the brokers' expertise and established networks in the market.

In contrast, growers are primarily responsible for cultivating the plants, while agents typically represent a specific grower or supplier and work on their behalf. Retailers are the final link in the supply chain, selling directly to consumers. Each of these roles is important in the horticultural market but does not specifically highlight the function of acting as middlemen in the transaction process like brokers do.